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Successful Design Award
Johnson & Johnson Olympic Games Pavilion
Urban A&O /Thinc Design
Introduction
UAO & Thinc Design adheres to the three main tenets of the 2008 Olympic Games: "the People’s Games", "Sustainability", and "Leading-edge Technology" to strengthen Johnson & Johnson’s band image in the Chinese market. The multinational design team worked closely together via email; and the client project manager centralized decision-making, made weekly progress calls with the entire team, and exchanged daily construction photos and reports via Internet. There were frequent site visits from US designers and a client team so that the cross-regional construction was finished within a short time. As a result, more than 250,000 visitors have come to the Johnson & Johnson Olympic Pavilion during the Olympic and Paralympic Games. The Terracotta Warriors exhibition generated more than 205,000,000 media impressions. It is estimated that there has been 3-4 billion global impressions from total J&J programs during the Games.