Home>2014 Award

Strategic Media

Shanghai Shentong JCDecaux Metro Advertising Co., Ltd.

Founded in March, 2007, Shanghai Shentong JCDecaux Metro Advertising Co., Ltd. (hereinafter referred to as STDecaux), a cooperative enterprise of Shanghai Shentong Metro Group Co., Ltd. and JCDecaux Group, the world’s leading outdoor advertising company, is currently operating media in 14 Shanghai metro lines, with a total of 329 stations and 15000 advertising panels. Shanghai metro has the longest rail length and is the busiest metro system in the world. The daily passenger flow has already exceeded 8 million person-times, which makes STDecaux the leading metro advertising company in China. As the developer and operator of metro advertising, STDecaux continuously improves its business operation to build a platform of high-efficient brand communication and product promotion for customers, specifically in media development, operation and creativity. Meanwhile, STDecaux focuses on corporate social responsibility, takes active part in the public Sinalfare activities, and strongly supports development of spiritual civilization in metro areas. STDecaux is now the market leader of China’s outdoor advertising industry.


International Channel Shanghai, or ICS, is the only comprehensive variety TV Channel in the Chinese Mainland broadcasting in English, Japanese and Mandarin Chinese. Launched on January 1st, 2008, ICS broadcasts 24 hours a day. Programs include news and information, fashion and entertainment, language teaching, talk shows and English-language movies. ICS is available in 9 million households in Shanghai, and reaches an even wider audience through IPTV. Its Sinabsite: www.ICShanghai.com provides on-line live broadcast. Brand new ICS iPhone and iPad Apps have created a brand-new mobile watching experience for our audience.ICS also transmits locally-produced programs to countries and areas like the US, Australia, Japan, Germany, Singapore, Africa, Hongkong and Taiwan. ICS, I See Shanghai.

Touch Media


fast company

Forbes China


Media Partners


Shijue.me. is the largest vertical design innovation website, proving news reports and inspirations to its users. Shijue.me offers crowdsourcing design service for its members, government, enterprise and organizations.

China Design Hub

Life Focus.cn

Life Focus.cn is the biggest interior design website. Love life, love Focus.cn.


TimeOut is A Chine se Urbanism Bible Win-win cooperation between “TimeOut” Publishing Group and SEEC Media Group Ltd. The Chinese Edition of "TimeOut" applies world-grade format to provide the Chinese urbanized noble crowd well-chosen city information, including the richest, most authoritative, most objective and most quality-oriented city life. It has been highly appreciated in the field and in the mind of readers since for understanding the city and consumption quality. The 1st publication of “TimeOut” was initiated London, 1968. ★A Top Global Media Brand ★A Chief Global Magazine of City Life ★A City Life Bible Praised in the Field Since its foundation in 1968 with headquarters located in London, England, “TimeOut London”, the group's first publication, has enjoyed the lofty leveling banner status among city life magazines in England. Nowadays, “TimeOut” has been distributed to nearly 20 countries and 100 cities throughout the world.

Xinmin Evening News

Embracing a history of 80 years, since 1929, it is among those earliest newspapers in China and now the World’s Top 50 Daily News and No. 1 newspaper in Shanghai, China. It is now owned by Wenhui-xinmin United Press Group. Its current editorial mission is the socialist-inspired "promote the policies from the government, spread the knowledge, change the culture, and satisfy the life"


Fortune is a global business magazine published by Time Inc. and founded by Henry Luce in 1930. The publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest media conglomerate. Begun in 1995, Fortune Forum has drawn a lot of attention. Its Chinese version has been published since 1997, and is one of the most influential business magazines in China

Shanghai Business Review

Shanghai Business Review (SBR) is the leading English-language business magazine and website for senior management of international companies doing business in China. For a free trial subscription to SBR, please go to www.sbr.net.cn


Multidesign is the largest social website for designers. As the most resourceful design website, Multidesign will lead you to the design world.

Design China

Conceived by Zara Arshad, Design China aims to publish the latest design news from China. After working on the Organizing Committees for Xin: Icograda World Design Congress Beijing and Beijing Design Week in 2009 and 2011-12 respectively. Then reporting on designers, creative and social businesses in China for Notes on Design since early 2010, it has become increasingly apparent that so much is happening in the field of design here, yet there is no one place to access the information for it. Design China aims to fill that gap, ultimately documenting the rapid shift from (to use the cliché) “Made in China” to “Designed in China”.

Architectural Digest

Architectural Digest is an American monthly magazine founded in 1920. Its principal subject is interior design, not architecture more generally, as the name of the magazine suggests. The magazine is published by Condé Nast Publications, which also publishes eight international editions of Architectural Digest. Architectural Digest is aimed at an affluent and style-conscious readership, and is subtitled "The International Design Authority". The magazine also oversees the AD100, a list of top 100 architects and interior designers around the world.



As a news-oriented business and management publication, CEOCIO China has become an indispensable voice in China's business management communities for its unique perspectives and profound insights. CEOCIO China is fully convinced that they will create greater value for executive readers with local businesses through its reputation of closely following up on on-going changes and forecasting future trends.


better quality, better life


Founded in 2013, Creating Box is a media platform that focuses on bringing creative innovation concepts and initiatives around the world to China. Currently working with academic and commercial partners in China, Netherlands, and the U.S., we have become the fastest media to break news on interactive installations, internet of things, hybridized art and wearables. We frequently conduct and report original interviews from influential artists and hybrid thought leaders on the intersection of art, technology, and people. We are also an open platform looking for like-minded pioneers to join and contribute great ideas and concept to inspire, incubate, innovate in the China creative platform.

AIA Shanghai

Creative Hunt

CreativeHunt is an online portal dedicated to creative happenings, opportunities and news in China. Founded by the team behind Shanghai's leading lifestyle website, SmartShanghai, CH features the city's only focused service directory, portfolio gallery, editorials, city guides, events and job listings for creative types.


Arting365 is the leading portal in China`s creativity industry, covering areas including industry news, graphic design, industrial design, fashion design, and etc,. Focusing on innovation within the industry of digital, art and comics. Arting365 has a great impact at home and abroad.


VisionUnion.com was founded in July 2004, serving designers and students of design. With rapid updated information, the content of VisionUnion covers the complete designing industry. We provide information, work appreciation, theory and documents, interviews and feature stories. Every channel is different and we require that every chief editor be responsible for the achievements of its channel.



Grand Design

The Bund

Design Management


www.id-china.com.cn is a professional website established in 2005. It focuses on China interior design and construction industry. The website embodies a large collection of latest design cases from home and abroad, as well as innovative products and latest information about design industry. Meanwhile, as a fully interactive website with professional database and search engine, it builds communication and service platform between designers and product materials.

Bill Wang

Billwang was established in September 2000 as an Internet communication platform based on industrial design as the core of the creative design industry. The website now has 35 million designers as their members. Membership includes the mainland, Taiwan and foreign-related institutions, students, teachers, business executives and well-known practitioners of industrial design


China Bridge International

As China’s first design management consultation company, CBI offers a multitude of services including insight and analysis, innovation & design strategy and innovation management training. CBI cooperates with firms all over the world from small innovative companies to world famous international groups. CBI is a bridge for partners, enabling success through insight, innovation and design.

Tongji University College of design and innovation

Tongji University’s College of Design Innovation - is an internationally renowned school of design that educates its students with both local and global perspective. The College combines cutting-edge innovation philosophies together with Chinese socioeconomic development needs. The pursuit of academic excellence is further developed through CDI’s internationally recognized standards of "sustainable design innovation". Tongji University’s College of Design Innovation - fostering creativity, and leading new talent.


As the largest regions and industries financial media group in China, China Business Network (CBN) is committed to providing up-to-date financial news for a vast majority of domestic investors and those overseas. Chinese active in economic communities, try to establish the largest media service group of financial and business information. CBN is a wholly owned subsidiary of Shanghai Media Group (SMG), which is the second largest media group in China. CBN owns thirteen media platforms including CBN TV, CBN Radio, CBN Weekly, China Business News, CBN Forum and CBN Research. CBN is now making great efforts to explore digital media service (wireless service) and financial & commercial information service (real-time financial news and database business). CBN is a wholly owned subsidiary of Shanghai Media Group (SMG), which is the second largest media group in China. CBN owns thirteen media platforms including CBN TV, CBN Radio, CBN Weekly, China Business News, CBN Forum and CBN Research. CBN is now making great efforts to explore digital media service (wireless service) and financial & commercial information service (real-time financial news and database business).


Ritz Carlton Hotel

Shanghai Center

Asia Design Management

Golden Pin Design Award

Creative New



Jiangnan University



Shanghai Industrial Design Association

Shanghai Industrial Design Association (SIDA), whose predecessor was the Shanghai Industrial Design Promotion Association was founded in March 1993. SIDA, together with enterprises or industrial design staffs involved in the product design industry have voluntarily composed a multi-industry, professional and non-profit social organization. The Shanghai Municipal Economic Committee is in charge of the organization.


Shanghai Creative Industry Center

Shanghai Creative Industry Center was established on November 6th, 2004 and began to function on April 28th, 2005. Established with the approval of the Economic Commission of Shanghai Municipal Government and the Shanghai Municipal Administration of Social Organizations, Shanghai Creative industry center is a specialized organization in promoting the development of Shanghai’s creative industries. The center’s mission is to coordinate resources, formulate targets and strategies, strengthen guidance, construct a platform, promote the assembly, and establish a system. Thus gradually forming a modern industry structure supported by individual creative industry enterprises and clusters on the platform of “Shanghai Centre of Creative Industry”. Then driving the overall development of Shanghai creative industry.

Shanghnal International Fashion Federation

Shanghai International Fashion Federation was established in August, 2004. Under the supervision of Shanghai Multiple commission of commerce, it is an international associative organization founded by social groups, companies and other individuals in fashion industry. As an important platform to bridge the communication of fashion industry betSinaen Shanghai and other countries, SHIFF has launched a series of activities to bring international communication and cooperation. Located in the metropolis, Shanghai, SHIFF is dedicated to build an effective enterprise-government connection and cultivate local fashion brands. By organizing fashion activities, it will help to develop fashion industry within the inner and outer city. SHIFF has made and will continue to make achievements in cultivating the fashion industry, and enhancing the trading communication at home and abroad.


A new way of working. Xindanwei, a.k.a” New Work Unit”, is a co-working community which promotes and facilitates creativity, sharing, and the great scale of collaboration.




2014 Timeline

  • 2014-3-3Open for Registration
  • 2014-4-30Deadline for Earlybird
  • 2014-6-30Deadline for Application
  • 2014-7Jury Panel Review
  • 2014-9Winner Notification
  • 2014-10Award Ceremony

Entry Cost

Awards Winner's Fees

Judging Criteria


Does the design have a well-defined target and strategy?

Why has the project initiated and what was the desired result or impact from the design?

Were there any challenges or problems to be solved?


Has the project been systematically managed during the design process?

What methodology was used?

What resources were used? What was the total investment in the project(if applicable)?

When did the project start and how long did the project take?


Can the project results be measured - such as profit, sales, market, channel?

Has the design benefitted the community or society? If so, what is the benefit and who is the receiver?

Is the design original? Does the design create benefits? How well is the design executed? Does the design have any WOW factors?

Overall, does the design accomplish the original strategic objectives? Or did it even deliver beyond the defined strategy?


  • Dirk Wynants

    Founder, owner, art director and big boss at Extremis; Head designer at Dirk Wynants Design Works; Professor at the DeTao Masters Academy at SIVA Shanghai;

    Dirk Wynants founded his company Extremis in 1994. He established Extremis for the realization of his own designs. The Gargantua garden table was his first ever Extremis product.Next to that he is managing director of his own design studio Dirk Wynants Design Works.Innovation, superior quality materials...
  • Mathis Heller

    honorary professor at the Shanghai Institute of Visual Art; Co-owner of design studio at the DeTao Masters Academy in Shanghai; Chief designer of WeLL Design, one of the leading design agencies in Holland;

    Mathis Heller started his carrier in Munich working for brands like BMW, MAN Truck and Bus, Siemens, Siemens Mobile, Bosch Siemens Household Appliances (BSH).  Since his move to Amsterdam he is chief designer of WeLL Design, one of the leading design agencies in Holland. Since 2011 he is honerary professo...
  • Ding Wei

    Famous designer; Graduated from Tsinghua Academy of Fine Art; Main contributor and booster of the Design for Regional Economies project;

    Holding the avocation of collaborative innovation, Ding founded a service system with a core content of Moma Industrial Design, Mass Thinker Research, Shishu Brand and Wuyi Design; a design brand claims the ’Slow down the simple life’ motto; a web network consists of 51design Youth Design website, Who Desig...
  • Bruce Claxton

    aboard member for Icsid( International Council of Societies of Industrial Design )

    Bruce drives change with selected clients focusing on design, design thinking and innovation. He continues to nurture his relationships with universities around the world and is a frequent guest speaker at a number of venues.Bruce’s design and human factors teams created the vision and strategy for future pr...
  • David Jia

    Founder and chairman of LKK Design Group Chairman of Design council in Uliens Center for Contemporary Art Director of China Industrial Design Association

    He is accessed by media as “The first people in Modern China Industrial Design”. Within short span of ten years, he found the most supreme design empire-LKK Design Group, which serviced for BMW, Audi, ABB, Honeywell, Samsung, Huawei, Haier, Lenovo, Wanda Group and numerous international top 500 and Chin...
  • Wenlong Chen

    CEO, Taiwan Design Center

    CEO, Taiwan Design CenterChairman, Nova Design Co.,Ltd.   President, Nova Design (Shanghai) Co.,Ltd.Chairman, Chinese Industrial Designers AssociationExecutive Board Member, IcsidJudge, iF Design Award (Germany)Judge, Good Design Award (Japan)...
  • LongTuShao

    Chairman of the Shaw&Shaw Advertising Co,Ltd Chief designer of the Expo 2010 Shanghai China mascot “Haibao”

    Chairman of the Shaw&Shaw Advertising Co,LtdCultural member of the central committee ,CNDCA Distinguished experts of the Shanghai brand building associationChief designer of the Expo 2010 Shanghai China mascot “Haibao”Chief planner of the SCICDeputy director of the SCICMember of the The expert committee, SB...
  • Bo Xi

    1990  Got his Master’s Degree of Architecture from Southeast University1966  Founded United Design Group acting as the Chairman of the board.-        With more than 2200 designers, United Design Group is one of the leading companies in the architectural design industry of China.Other Occupation  Editoria...
  • George Budiman

    Chairman of the Singapore Creative Industries Alliances, President of the Singapore Interior Designers Alliances

    George Budiman he founded Cynosure Design Pte. Ltd. In 1998 in Singapore. His unique design style, The integration of “Nature and Human relationship” received several Nation & ASIA awards from 1999 to 2014.George then ventured into China 2000 to set up his office, Budiman Design (Shanghai) Ltd counting MNC,...
  • Franco Papeschi

    Director of User Experience & Design at EF Learning Labs

    Franco Papeschi is currently Director of User Experience & Design at EF Learning Labs. He keeps busy shaping up the future of language learning by transforming users’ desires, needs and frustrations into delightful experiences.Prior to joining EF, Franco Papeschi was Service Design Expert at the Web Foun...

Award Ceremony

  • severalMost Successful Design Awards
  • SeveralSpecial Awards
  • More than 25Successful Design Award

1.Awards Ceremony

The ceremony provides you the opportunity to exchange ideas with international design leaders, and rub shoulders with industry and brand leader. We invite you to seize your moment under the spotlight and showcase your credentials to our professional audience of media and potential business partners.

2.Awards Yearbook

All winning entries will be profiled in the 2014 Successful Design Awards Yearbook, acknowledged by the global design community as an invaluable reference tool for gauging the cutting edge of design and identifying design leaders in China. All award winners will receive two copies of yearbooks.

3.Media Promotion

As with previous years Successful Design.org will help bring together local and international media to maximize public exposure for the winning designs. Winners of the Successful Design Awards-China will have the opportunity to be interviewed by our media partners either free or if partners require at a discount. The Media Department of the Organizing Committee will also issue a press release, which will be available for download to support your publicity purposes.

4.Online Exhibition

All winners will be profiled in both English and Chinese on the Successful Design Awards website. These profiles will be permanently displayed.

5.Endorsement Mark

Once the competition results have been announced winners will be granted the right to display the Successful Design Awards-China Endorsement Mark on their promotion materials and describe themselves as winners of the Successful Design Awards-China 2014.

6. Certificate and Trophy

After the results are announced, each winner will receive a certificate and trophy to honor their achievement.

7.Recommendation to our partner awards

Winning submission will be recommended to our partners at Asia Design Management and Taiwan Golden Pin Design. Entry fees for these competitions will be waived – i.e. participation with Successful Design Awards offers you three opportunities to win.