Does the design have a well-defined target and strategy?

Does the design focus on the strategy, or accomplish the strategy in particularly creative ways?

Has the project been systematically managed during the design process?

Were the team, its resources and its knowledge well recorded, organized and communicated during the design process?

Does the design meet expectations and meet the customer's needs as previously defined by the strategy?

Does the design move people emotionally? Do people love it intuitively?