Does the design have a well-defined target and strategy?

Why was the project initiated and what was the desired result or impact from the design?

Where there any challenges or problems to be solved?

Has the project been systematically managed during the design process? What methodology was used?

What resources were used? What was the total investment in the project (if applicable)?

When did the project start and how long did the project take?

Can the project results be measured - such as profit, sales, market, channel?

Has the design benefitted the community or society? If so, what is the benefit and who is the receiver?

Is the design original? Does the design create benefits? How well is the design executed? Does the design have any WOW factors?

Overall, does the design accomplish the original strategic objectives? Or did it even deliver beyond the defined strategy?