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China's Most Successful Design Awards is created to empower, celebrate, and elevate our Industry of Design. It is guided by the vision to improve the value provided to business and society through successful design.

Shanghai Industrial Design Association (SIDA), whose predecessor was the Shanghai Industrial Design Promotion Association was founded in March, 1993. SIDA, together with enterprises or industrial design staffs involved in the product design industry have voluntarily compose a multi-industry, professional and non-profit social organization. The Shanghai Municipal Economic Committee is in charge of the organization.

Shanghai Creative Industry Center was established on November 6th, 2004 and began to function on April 28th, 2005. Established with the approval of the Economic Commission of Shanghai Municipal Government and the Shanghai Municipal Administration of Social Organizations, Shanghai Creative industry center is a specialized organization in promoting the development of Shanghai’s creative industries. The center’s mission is to coordinate resources, formulate development targets and strategies, strengthen the guidance, construct a platform, promote the assembly, and establish a system, thus gradually forming a modern industry structure supported by the individual creative industry enterprises and clusters on the platform of “Shanghai Centre of Creative Industry”, and driving the overall development of Shanghai creative industry.

As China’s first design management consultation company, CBI offers a multitude of services including insight and analysis, innovation & design strategy and innovation management training. CBI cooperates with firms all over the world from small innovative companies to world famous international groups. CBI is a bridge for partners, enabling success through insight, innovation and design.